New applications for importance-performance analysis (IPA) in higher education: Understanding student satisfaction

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New applications for importance-performance analysis (IPA) in higher education: Understanding student satisfaction

Purpose The constantly evolving higher education (HE) sector is creating a need for new business models and tools for evaluating performance. In this paper, an overview of the importance-performance analysis (IPA) model and its applicability as a management tool for assessing student satisfaction i...

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Bibliographic Details
Main Authors:	Fraser, McLeay, Andrew, Robson, Mazirah, Yusoff*
Format:	Article
Published:	Emerald Publishing Limited 2017
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/969/

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