New applications for importance-performance analysis (IPA) in higher education: Understanding student satisfaction

Purpose The constantly evolving higher education (HE) sector is creating a need for new business models and tools for evaluating performance. In this paper, an overview of the importance-performance analysis (IPA) model and its applicability as a management tool for assessing student satisfaction i...

Full description

Bibliographic Details
Main Authors: Fraser, McLeay, Andrew, Robson, Mazirah, Yusoff*
Format: Article
Published: Emerald Publishing Limited 2017
Subjects:
Online Access:http://eprints.intimal.edu.my/969/