South Korean Women’s Online Buying Behaviour for Clothes

Since development of the internet, online shopping platform has been stood out and worked on positive lines in current society. According to this situation, a creative and specific marketing approach has been needed to attract consumers who prefer to purchase online. To grasp consumer satisfaction,...

Full description

Bibliographic Details
Main Author: Kim, Seo Ah
Format: Thesis
Language:English
Published: 2016
Subjects:
Online Access:http://eprints.intimal.edu.my/931/
http://eprints.intimal.edu.my/931/1/219.pdf