Study on Packaging Elements That Affect Consumer Purchase Decisions of Body Wash Products in Klang Valley, Malaysia

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Study on Packaging Elements That Affect Consumer Purchase Decisions of Body Wash Products in Klang Valley, Malaysia

Packaging plays an important role in today’s competitive market as a means of attracting consumer attention, due to the growth of self-service retail and other changes in consumer buying patterns. The main objective of this thesis is to examine packaging elements that can influence consumer purchase...

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Bibliographic Details
Main Author:	Lai, Wun Yen
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/848/ http://eprints.intimal.edu.my/848/1/161.pdf

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