Study on Packaging Elements That Affect Consumer Purchase Decisions of Body Wash Products in Klang Valley, Malaysia
Packaging plays an important role in today’s competitive market as a means of attracting consumer attention, due to the growth of self-service retail and other changes in consumer buying patterns. The main objective of this thesis is to examine packaging elements that can influence consumer purchase...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.intimal.edu.my/848/ http://eprints.intimal.edu.my/848/1/161.pdf |