Young Adult’s Online Shopping Behavior: A Case on Malaysian Perspective
Prior research focused on online shopping behavior of various different age groups including young adults. Yet, the impact of peer influence when young adults’ make the decision to shop online has not been explored in the context of Malaysia. In order to fill this gap, this study extends the previo...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://eprints.intimal.edu.my/794/ http://eprints.intimal.edu.my/794/1/124.pdf |