Evaluating the Links between Relationship Marketing and Customer Loyalty in the Malaysian Retailing Industry

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Evaluating the Links between Relationship Marketing and Customer Loyalty in the Malaysian Retailing Industry

In today market, organizations from retail industry are fighting for survival in today’s intense market place. Such dynamic challenges placed loyalty customer as an important asset to maintain the retail store’s success. Thus, the strategies that retailers using to build and to maintain the relation...

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Bibliographic Details
Main Author:	Phua, Tin Chew
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/700/ http://eprints.intimal.edu.my/700/1/95.pdf

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