Consumer Behavior towards Mobile Phones: A Look at the Product and Technology

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Consumer Behavior towards Mobile Phones: A Look at the Product and Technology

In the mobile phone industry today, the success and failure of any company largely depends on its ability to identify its customer’s diverse needs and wants, particularly when teenagers form a significant portion of its customers. This study identifies consumer preference toward product attribute...

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Bibliographic Details
Main Author:	Shamsuddeen, Babangida Umar
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/647/ http://eprints.intimal.edu.my/647/1/MBA%20-%2059.pdf

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