Consumer Behavior towards Mobile Phones: A Look at the Product and Technology
In the mobile phone industry today, the success and failure of any company largely depends on its ability to identify its customer’s diverse needs and wants, particularly when teenagers form a significant portion of its customers. This study identifies consumer preference toward product attribute...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://eprints.intimal.edu.my/647/ http://eprints.intimal.edu.my/647/1/MBA%20-%2059.pdf |