The Effect of Green Marketing Tools and Strategies on Consumers’ Purchase Intention in Food and Beverage Industry: A Case in Klang Valley, Malaysia

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The Effect of Green Marketing Tools and Strategies on Consumers’ Purchase Intention in Food and Beverage Industry: A Case in Klang Valley, Malaysia

The interaction between businesses and the environment has been an issue since the early of 1970s. Nowadays, consumers are becoming more environmentally responsible and some of them prefer a green product over a conventional one. In response to this, many businesses have produced green products t...

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Bibliographic Details
Main Author:	Khor, Wen Loon
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/644/ http://eprints.intimal.edu.my/644/1/MBA%20-%2056.pdf

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