Determinants of 3G Adoption in Malaysia: A Structural Analysis

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Determinants of 3G Adoption in Malaysia: A Structural Analysis

The main aim of this paper is to examine the factors that affect consumers’ decisions to adopt 3G. The factors that are studied in this research include perceived ease of use (PEOU), perceived usefulness (PU), perceived cost (PC), social influence (SI), self efficacy (SE), privacy and security (...

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Bibliographic Details
Main Authors:	Chong, Alain Yee Loong, Ooi, Keng Boon, Darmawan, Nathan, Lee, Voon Hsien
Format:	Article
Language:	English
Published:	Taylor & Francis 2010
Subjects:	T Technology (General)
Online Access:	http://eprints.intimal.edu.my/270/ http://eprints.intimal.edu.my/270/1/7.pdf

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