A Literature Study on GenAI Adoption Behavior from the UTAUT Perspective

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A Literature Study on GenAI Adoption Behavior from the UTAUT Perspective

Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and its extended frameworks, this study addresses the existing issues in current research on Generative Artificial Intelligence (GenAI) adoption behavior, including scattered research scenarios with insufficient cross-scenario c...

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Bibliographic Details
Main Authors:	Sun, Dongshuo, Leong, Wai Yie
Format:	Article
Language:	English English
Published:	INTI International University 2025
Subjects:	QA75 Electronic computers. Computer science QA76 Computer software T Technology (General)
Online Access:	http://eprints.intimal.edu.my/2193/ http://eprints.intimal.edu.my/2193/1/ij2025_37.pdf http://eprints.intimal.edu.my/2193/2/746

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