A Literature Study on GenAI Adoption Behavior from the UTAUT Perspective
Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and its extended frameworks, this study addresses the existing issues in current research on Generative Artificial Intelligence (GenAI) adoption behavior, including scattered research scenarios with insufficient cross-scenario c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
INTI International University
2025
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/2193/ http://eprints.intimal.edu.my/2193/1/ij2025_37.pdf http://eprints.intimal.edu.my/2193/2/746 |