Exploring Drivers of Customer Repurchase Intention: Extending the 7Ps Marketing Mix to Niche Training Services

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Exploring Drivers of Customer Repurchase Intention: Extending the 7Ps Marketing Mix to Niche Training Services

This study investigates the marketing mix strategies that influence customer repurchase intentions for niche training programs offered by a private training provider. Such programs, including mandatory safety training, play a critical role in ensuring regulatory compliance, protecting lives and prop...

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Bibliographic Details
Main Authors:	Suriana, Ramli, Sharifah Nurhadaina Mishra, Syed Mohamad, Nurul Afiqah, Samsol, Mohd Zool Hilmi, Mohd Pauzi
Format:	Article
Language:	English English
Published:	INTI International University 2025
Subjects:	H Social Sciences (General) HD28 Management. Industrial Management HF Commerce
Online Access:	http://eprints.intimal.edu.my/2188/ http://eprints.intimal.edu.my/2188/1/jobss2025_10.pdf http://eprints.intimal.edu.my/2188/2/739

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