Exploring Drivers of Customer Repurchase Intention: Extending the 7Ps Marketing Mix to Niche Training Services
This study investigates the marketing mix strategies that influence customer repurchase intentions for niche training programs offered by a private training provider. Such programs, including mandatory safety training, play a critical role in ensuring regulatory compliance, protecting lives and prop...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
INTI International University
2025
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/2188/ http://eprints.intimal.edu.my/2188/1/jobss2025_10.pdf http://eprints.intimal.edu.my/2188/2/739 |