AI and Digitalization in Manufacturing: Impacts on Enterprise Operational Performance

This study examines the impact of artificial intelligence (AI) and digitalization on the operational performance of manufacturing enterprises, with a focus on the Chinese automotive tire industry. Using a mixed-methods approach, we analyzed financial reports, conducted executive interviews, and appl...

Full description

Bibliographic Details
Main Authors: Bin, Li, Wai Yie, Leong
Format: Article
Language:English
English
Published: INTI International University 2025
Subjects:
Online Access:http://eprints.intimal.edu.my/2181/
http://eprints.intimal.edu.my/2181/1/ij2025_33.pdf
http://eprints.intimal.edu.my/2181/2/730