Case Analysis of Generative AI Adoption and Application Based on the UTAUT Theory: Taking Ctrip's TripGenie Intelligent Travel Chatbot as an Example
This study takes TripGenie, an intelligent travel chatbot jointly developed by Trip.com (affiliated with Ctrip) and Microsoft, as a case study. Combined with the core framework of the Unified Theory of Acceptance and Use of Technology (UTAUT), it systematically analyzes the adoption logic and applic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
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INTI International University
2025
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/2176/ http://eprints.intimal.edu.my/2176/1/joit2025_10.pdf http://eprints.intimal.edu.my/2176/2/725 |