Evaluating Technology (Social Media and Apps) And Blockchain for Cost- Savings and Efficiencies in Event Management
This literature review investigates the transformative impact of technology, particularly social media, event-mobile apps, and blockchain on the event management industry. This exploration of technology's influence on the industry reveals a profound shift in how events are planned, marketed,...
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| Format: | Article |
| Language: | English English |
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INTI International University
2024
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| Online Access: | http://eprints.intimal.edu.my/2056/ http://eprints.intimal.edu.my/2056/1/jobss2024_16.pdf http://eprints.intimal.edu.my/2056/2/597 |
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| author | Rakesh, Sarpal Tamil Selvi, Renganathan Rachel Low, Ti Yin |
| author_facet | Rakesh, Sarpal Tamil Selvi, Renganathan Rachel Low, Ti Yin |
| author_sort | Rakesh, Sarpal |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | This literature review investigates the transformative impact of technology, particularly social
media, event-mobile apps, and blockchain on the event management industry. This exploration of
technology's influence on the industry reveals a profound shift in how events are planned,
marketed, and executed. It addresses two key research questions: the influence of apps and social
media on cost savings in event marketing and how blockchain technology enhances efficiencies,
specifically in ticketing and data security. Social media is shown to be a cost-effective marketing
tool that reduces expenses, though it comes with its own set of challenges, such as data
management and maintaining visibility in a crowded digital landscape. Event-mobile apps are
highlighted for their ability to reduce costs, streamline logistics, and improve attendee experiences,
but they face obstacles related to user adoption and potential obsolescence. This review also delves
into how blockchain technology revolutionizes the industry by addressing issues like ticket fraud
and manipulation through transparent and immutable transaction records. However, it introduces
concerns about data privacy and visibility. In summary, technology is reshaping the event
management landscape, offering cost reduction and operational efficiency, while simultaneously
presenting ongoing challenges and opportunities for innovation. |
| first_indexed | 2025-11-14T11:58:37Z |
| format | Article |
| id | intimal-2056 |
| institution | INTI International University |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T11:58:37Z |
| publishDate | 2024 |
| publisher | INTI International University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-20562024-11-27T02:17:37Z http://eprints.intimal.edu.my/2056/ Evaluating Technology (Social Media and Apps) And Blockchain for Cost- Savings and Efficiencies in Event Management Rakesh, Sarpal Tamil Selvi, Renganathan Rachel Low, Ti Yin HD28 Management. Industrial Management QA75 Electronic computers. Computer science QA76 Computer software T Technology (General) This literature review investigates the transformative impact of technology, particularly social media, event-mobile apps, and blockchain on the event management industry. This exploration of technology's influence on the industry reveals a profound shift in how events are planned, marketed, and executed. It addresses two key research questions: the influence of apps and social media on cost savings in event marketing and how blockchain technology enhances efficiencies, specifically in ticketing and data security. Social media is shown to be a cost-effective marketing tool that reduces expenses, though it comes with its own set of challenges, such as data management and maintaining visibility in a crowded digital landscape. Event-mobile apps are highlighted for their ability to reduce costs, streamline logistics, and improve attendee experiences, but they face obstacles related to user adoption and potential obsolescence. This review also delves into how blockchain technology revolutionizes the industry by addressing issues like ticket fraud and manipulation through transparent and immutable transaction records. However, it introduces concerns about data privacy and visibility. In summary, technology is reshaping the event management landscape, offering cost reduction and operational efficiency, while simultaneously presenting ongoing challenges and opportunities for innovation. INTI International University 2024-11 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/2056/1/jobss2024_16.pdf text en cc_by_4 http://eprints.intimal.edu.my/2056/2/597 Rakesh, Sarpal and Tamil Selvi, Renganathan and Rachel Low, Ti Yin (2024) Evaluating Technology (Social Media and Apps) And Blockchain for Cost- Savings and Efficiencies in Event Management. Journal of Business and Social Sciences, 2024 (16). pp. 1-15. ISSN 2805-5187 http://ipublishing.intimal.edu.my/jobss.html |
| spellingShingle | HD28 Management. Industrial Management QA75 Electronic computers. Computer science QA76 Computer software T Technology (General) Rakesh, Sarpal Tamil Selvi, Renganathan Rachel Low, Ti Yin Evaluating Technology (Social Media and Apps) And Blockchain for Cost- Savings and Efficiencies in Event Management |
| title | Evaluating Technology (Social Media and Apps) And Blockchain for Cost-
Savings and Efficiencies in Event Management |
| title_full | Evaluating Technology (Social Media and Apps) And Blockchain for Cost-
Savings and Efficiencies in Event Management |
| title_fullStr | Evaluating Technology (Social Media and Apps) And Blockchain for Cost-
Savings and Efficiencies in Event Management |
| title_full_unstemmed | Evaluating Technology (Social Media and Apps) And Blockchain for Cost-
Savings and Efficiencies in Event Management |
| title_short | Evaluating Technology (Social Media and Apps) And Blockchain for Cost-
Savings and Efficiencies in Event Management |
| title_sort | evaluating technology (social media and apps) and blockchain for cost-
savings and efficiencies in event management |
| topic | HD28 Management. Industrial Management QA75 Electronic computers. Computer science QA76 Computer software T Technology (General) |
| url | http://eprints.intimal.edu.my/2056/ http://eprints.intimal.edu.my/2056/ http://eprints.intimal.edu.my/2056/1/jobss2024_16.pdf http://eprints.intimal.edu.my/2056/2/597 |