Evaluating Technology (Social Media and Apps) And Blockchain for Cost- Savings and Efficiencies in Event Management

This literature review investigates the transformative impact of technology, particularly social media, event-mobile apps, and blockchain on the event management industry. This exploration of technology's influence on the industry reveals a profound shift in how events are planned, marketed,...

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Bibliographic Details
Main Authors: Rakesh, Sarpal, Tamil Selvi, Renganathan, Rachel Low, Ti Yin
Format: Article
Language:English
English
Published: INTI International University 2024
Subjects:
Online Access:http://eprints.intimal.edu.my/2056/
http://eprints.intimal.edu.my/2056/1/jobss2024_16.pdf
http://eprints.intimal.edu.my/2056/2/597