THEORETICAL CONCLAVE: ARE SALES VISIONARIES SHAPING TOMORROW'S SALES LANDSCAPE?
This article delves into an analysis of motivation theories within the context of personal selling, exploring their implications for the development and optimization of salesperson compensation plans. The initial section reviews prominent motivation theories, offering insights into their princ...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2023
|
| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1882/ http://eprints.intimal.edu.my/1882/1/jobss2023_36.pdf |