MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA

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MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA

The purpose of this study is to formulate the modelon the factors which influence consumer trust in e-commerce in China in Shanghai. Previous scholars have done some researches using TAM model to analysis e-commerce, but none of them had focus on Chinese consumers. Therefore, this research focu...

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Bibliographic Details
Main Authors:	Guan, Di, Syriac, Nellikunnel
Format:	Article
Language:	English
Published:	INTI International University 2023
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.intimal.edu.my/1832/ http://eprints.intimal.edu.my/1832/1/jobss2023_19.pdf

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