MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA
The purpose of this study is to formulate the modelon the factors which influence consumer trust in e-commerce in China in Shanghai. Previous scholars have done some researches using TAM model to analysis e-commerce, but none of them had focus on Chinese consumers. Therefore, this research focu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2023
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1832/ http://eprints.intimal.edu.my/1832/1/jobss2023_19.pdf |