MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA
The purpose of this study is to formulate the modelon the factors which influence consumer trust in e-commerce in China in Shanghai. Previous scholars have done some researches using TAM model to analysis e-commerce, but none of them had focus on Chinese consumers. Therefore, this research focu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2023
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1832/ http://eprints.intimal.edu.my/1832/1/jobss2023_19.pdf |
| _version_ | 1848766847362531328 |
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| author | Guan, Di Syriac, Nellikunnel |
| author_facet | Guan, Di Syriac, Nellikunnel |
| author_sort | Guan, Di |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to formulate the modelon the factors which influence consumer trust
in e-commerce in China in Shanghai. Previous scholars have done some researches using TAM
model to analysis e-commerce, but none of them had focus on Chinese consumers. Therefore, this
research focuses on Chinese consumers' trust in e-commerce. A convenience sampling
questionnaire were be use as instrument for data collection. A data of 307 respondents were
collected and analyzed by SPSS. Descriptive and inferential statistical analysis will be carry out to
examine the relationship between the independent variables and dependent variables. |
| first_indexed | 2025-11-14T11:57:39Z |
| format | Article |
| id | intimal-1832 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:57:39Z |
| publishDate | 2023 |
| publisher | INTI International University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-18322023-11-30T08:49:40Z http://eprints.intimal.edu.my/1832/ MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA Guan, Di Syriac, Nellikunnel H Social Sciences (General) HF Commerce The purpose of this study is to formulate the modelon the factors which influence consumer trust in e-commerce in China in Shanghai. Previous scholars have done some researches using TAM model to analysis e-commerce, but none of them had focus on Chinese consumers. Therefore, this research focuses on Chinese consumers' trust in e-commerce. A convenience sampling questionnaire were be use as instrument for data collection. A data of 307 respondents were collected and analyzed by SPSS. Descriptive and inferential statistical analysis will be carry out to examine the relationship between the independent variables and dependent variables. INTI International University 2023-11 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1832/1/jobss2023_19.pdf Guan, Di and Syriac, Nellikunnel (2023) MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA. Journal of Business and Social Sciences, 2023 (19). pp. 1-8. ISSN 2805-5187 http://ipublishing.intimal.edu.my/jobss.html |
| spellingShingle | H Social Sciences (General) HF Commerce Guan, Di Syriac, Nellikunnel MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA |
| title | MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA |
| title_full | MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA |
| title_fullStr | MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA |
| title_full_unstemmed | MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA |
| title_short | MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA |
| title_sort | modelling factors influencing consumers trust in e-commerce in shanghai china |
| topic | H Social Sciences (General) HF Commerce |
| url | http://eprints.intimal.edu.my/1832/ http://eprints.intimal.edu.my/1832/ http://eprints.intimal.edu.my/1832/1/jobss2023_19.pdf |