THE IMPACT OF ALTRUISM MESSAGES IN GREEN PRODUCT ADVERTISING ON CONSUMER ATTITUDE: A SURVEY TO GEN Z

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THE IMPACT OF ALTRUISM MESSAGES IN GREEN PRODUCT ADVERTISING ON CONSUMER ATTITUDE: A SURVEY TO GEN Z

Companies in Indonesia have started doing green marketing, creating eco-friendly products, and exploding advertising in the media which is ecologically sound marketing. However, ads oriented to moral values (value-oriented) are the least likeable. It has caused consumers to become confused, doubtful...

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Bibliographic Details
Main Authors:	Tania, Adialita, Miryam Ariadne, Sigarlaki, Sarah Febrina, Yolanda
Format:	Article
Language:	English
Published:	INTI International University 2023
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.intimal.edu.my/1749/ http://eprints.intimal.edu.my/1749/1/jobss2023_04.pdf

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