THE IMPACT OF ALTRUISM MESSAGES IN GREEN PRODUCT ADVERTISING ON CONSUMER ATTITUDE: A SURVEY TO GEN Z
Companies in Indonesia have started doing green marketing, creating eco-friendly products, and exploding advertising in the media which is ecologically sound marketing. However, ads oriented to moral values (value-oriented) are the least likeable. It has caused consumers to become confused, doubtful...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2023
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1749/ http://eprints.intimal.edu.my/1749/1/jobss2023_04.pdf |