LITERATURE REVIEW ON THE EFFECT OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) IN THE MALAYSIAN EVENT MANAGEMENT INDUSTRY

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LITERATURE REVIEW ON THE EFFECT OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) IN THE MALAYSIAN EVENT MANAGEMENT INDUSTRY

This study aims to examine the impact of Social Customer Relationships Management in the Malaysia Event Industry and the result of Customer Engagement from social media experience. A total of 23 journal papers were thoroughly reviewed. This paper presents an insight into the importance of Customer R...

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Bibliographic Details
Main Authors:	Rakesh, Sarpal, Cheah, Zi Yin
Format:	Article
Language:	English
Published:	INTI International University 2022
Subjects:	H Social Sciences (General) HF Commerce HM Sociology
Online Access:	http://eprints.intimal.edu.my/1684/ http://eprints.intimal.edu.my/1684/1/v2022_21.pdf

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