LITERATURE REVIEW ON THE EFFECT OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) IN THE MALAYSIAN EVENT MANAGEMENT INDUSTRY
This study aims to examine the impact of Social Customer Relationships Management in the Malaysia Event Industry and the result of Customer Engagement from social media experience. A total of 23 journal papers were thoroughly reviewed. This paper presents an insight into the importance of Customer R...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2022
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1684/ http://eprints.intimal.edu.my/1684/1/v2022_21.pdf |