The Influence of Packaging Attributes on Customer Buying Decision

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The Influence of Packaging Attributes on Customer Buying Decision

Past studies reveal that efforts on the packaging strategies have become an increasing powerful marketing tool to attract customers. Packaging attributes such as packaging graphics, package designs, colors, shapes and pictures attracts consumers’ attention to a particular brand and influences consum...

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Bibliographic Details
Main Authors:	Lim, Kim Yew, Chen, FengQiao, Wong, Chee Hoo, Rosmini, Omar, Tan, Owee Kowang
Format:	Article
Language:	English
Published:	INTI International University 2020
Subjects:	H Social Sciences (General) HC Economic History and Conditions
Online Access:	http://eprints.intimal.edu.my/1459/ http://eprints.intimal.edu.my/1459/1/ij2020_41.pdf

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