The Influence of Packaging Attributes on Customer Buying Decision
Past studies reveal that efforts on the packaging strategies have become an increasing powerful marketing tool to attract customers. Packaging attributes such as packaging graphics, package designs, colors, shapes and pictures attracts consumers’ attention to a particular brand and influences consum...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2020
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1459/ http://eprints.intimal.edu.my/1459/1/ij2020_41.pdf |