“Resilient Young Smokers” - A Proposed Study in Determining Young Adult Smokers’ Responses Towards Anti-Smoking Initiatives in Australia
Although cigarette smoking rate has declined consistently in the past four decades in Australia, the smoking habit remains popular among some groups. From a marketer’s vantage point, this slowed reduction portrays the less effective implementation of anti-smoking campaigns in Australia. Ideally, e...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2018
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1160/ http://eprints.intimal.edu.my/1160/1/Final%20Draft%20Smoking.pdf |
| Summary: | Although cigarette smoking rate has declined consistently in the past four decades in Australia, the smoking
habit remains popular among some groups. From a marketer’s vantage point, this slowed reduction portrays the
less effective implementation of anti-smoking campaigns in Australia. Ideally, each anti-smoking intervention
ought to break the chain of marginal utility and lead to a sharp or stepped decline of smoking prevalence. This
paper explores the inadequacies of fear factored anti-smoking campaigns and some prevailing reasons why
young adult smokers continue to smoke. This paper begins with a review and categorisation of the different
reasons of why young adults continue to smoke. These reasons draw on addiction, stress, habit, social-economic
factors, self-identity and peer pressure. The rationale for studying these anti-smoking initiatives is to evaluate if
these initiatives address the issues of smoking amongst young adults. This paper is significant for formulating
effective anti-smoking messages and policy developments in Australia. |
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