“Resilient Young Smokers” - A Proposed Study in Determining Young Adult Smokers’ Responses Towards Anti-Smoking Initiatives in Australia

Although cigarette smoking rate has declined consistently in the past four decades in Australia, the smoking habit remains popular among some groups. From a marketer’s vantage point, this slowed reduction portrays the less effective implementation of anti-smoking campaigns in Australia. Ideally, e...

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Bibliographic Details
Main Authors: Liau, Chee How, Leanne, White, Keith, Thomas, Tan, Seng Teck
Format: Article
Language:English
Published: Canadian Center of Science and Education 2018
Subjects:
Online Access:http://eprints.intimal.edu.my/1160/
http://eprints.intimal.edu.my/1160/1/Final%20Draft%20Smoking.pdf