The impact of TQM practices on learning organisation and customer orientation: a survey of small service organisations in Malaysia
The purpose of this paper is to examine the impact of Total Quality Management (TQM) practices on customer orientation and learning organisation in Malaysian service sector. This study was based on empirical data collected from a survey of 122 managers of Malaysian service firms. Correlation analysi...
| Main Authors: | , , , |
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| Format: | Article |
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Inderscience Enterprises Ltd.
2011
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| Online Access: | http://eprints.intimal.edu.my/1008/ |
| _version_ | 1848766620354215936 |
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| author | Ang, Yueh Sin Lee, Voon Hsien Tan, Boon In Chong, Alain Yee Loong* |
| author_facet | Ang, Yueh Sin Lee, Voon Hsien Tan, Boon In Chong, Alain Yee Loong* |
| author_sort | Ang, Yueh Sin |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | The purpose of this paper is to examine the impact of Total Quality Management (TQM) practices on customer orientation and learning organisation in Malaysian service sector. This study was based on empirical data collected from a survey of 122 managers of Malaysian service firms. Correlation analysis and multiple regression analysis were used to examine the proposed model. The results found that process management was perceived as a dominant TQM practice in improving firms' learning organisation and customer orientation. The results of this paper can be used by top management to prioritise the implementation of TQM practices. For instance, those dimensions that are found to have positive influence on customer orientation and learning organisation can be recommended to top management so that they can allocate resources to improve these practices to achieve higher customer orientation and learning organisation within the service firms in Malaysia. |
| first_indexed | 2025-11-14T11:54:02Z |
| format | Article |
| id | intimal-1008 |
| institution | INTI International University |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:54:02Z |
| publishDate | 2011 |
| publisher | Inderscience Enterprises Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-10082017-12-06T07:10:32Z http://eprints.intimal.edu.my/1008/ The impact of TQM practices on learning organisation and customer orientation: a survey of small service organisations in Malaysia Ang, Yueh Sin Lee, Voon Hsien Tan, Boon In Chong, Alain Yee Loong* HD61 Risk Management The purpose of this paper is to examine the impact of Total Quality Management (TQM) practices on customer orientation and learning organisation in Malaysian service sector. This study was based on empirical data collected from a survey of 122 managers of Malaysian service firms. Correlation analysis and multiple regression analysis were used to examine the proposed model. The results found that process management was perceived as a dominant TQM practice in improving firms' learning organisation and customer orientation. The results of this paper can be used by top management to prioritise the implementation of TQM practices. For instance, those dimensions that are found to have positive influence on customer orientation and learning organisation can be recommended to top management so that they can allocate resources to improve these practices to achieve higher customer orientation and learning organisation within the service firms in Malaysia. Inderscience Enterprises Ltd. 2011 Article PeerReviewed Ang, Yueh Sin and Lee, Voon Hsien and Tan, Boon In and Chong, Alain Yee Loong* (2011) The impact of TQM practices on learning organisation and customer orientation: a survey of small service organisations in Malaysia. International Journal of Services, Economics and Management, 3 (1). pp. 62-77. ISSN 1753-0830 https://doi.org/10.1504/IJSEM.2011.037178 doi.org/10.1504/IJSEM.2011.037178 |
| spellingShingle | HD61 Risk Management Ang, Yueh Sin Lee, Voon Hsien Tan, Boon In Chong, Alain Yee Loong* The impact of TQM practices on learning organisation and customer orientation: a survey of small service organisations in Malaysia |
| title | The impact of TQM practices on learning organisation and customer orientation: a survey of small service organisations in Malaysia |
| title_full | The impact of TQM practices on learning organisation and customer orientation: a survey of small service organisations in Malaysia |
| title_fullStr | The impact of TQM practices on learning organisation and customer orientation: a survey of small service organisations in Malaysia |
| title_full_unstemmed | The impact of TQM practices on learning organisation and customer orientation: a survey of small service organisations in Malaysia |
| title_short | The impact of TQM practices on learning organisation and customer orientation: a survey of small service organisations in Malaysia |
| title_sort | impact of tqm practices on learning organisation and customer orientation: a survey of small service organisations in malaysia |
| topic | HD61 Risk Management |
| url | http://eprints.intimal.edu.my/1008/ http://eprints.intimal.edu.my/1008/ http://eprints.intimal.edu.my/1008/ |