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Muslim youths’ satisfaction toward Muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance

This paper aims to examine the effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths during their leisure stay in Muslim-friendly (MF) hotels in Malaysia. Self-administered questionnaires measuring hotel image, brand image, employee performance and cu...

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Bibliographic Details
Main Authors:	Abdul Latif, Samshul Amry, Adnan, Nur Adilah
Format:	Book Chapter
Language:	English
Published:	Springer Nature 2020
Subjects:	BPH Islamic Economics HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/81887/ http://irep.iium.edu.my/81887/1/81887_Muslim%20youths%E2%80%99%20satisfaction%20toward.pdf

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