Muslim youths’ satisfaction toward Muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance
This paper aims to examine the effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths during their leisure stay in Muslim-friendly (MF) hotels in Malaysia. Self-administered questionnaires measuring hotel image, brand image, employee performance and cu...
| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Published: |
Springer Nature
2020
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/81887/ http://irep.iium.edu.my/81887/1/81887_Muslim%20youths%E2%80%99%20satisfaction%20toward.pdf |