Drivers of loyalty among non-Muslims towards Islamic banking in Malaysia evidence from SmartPLS

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Drivers of loyalty among non-Muslims towards Islamic banking in Malaysia evidence from SmartPLS

Purpose – The growth of Islamic banking seems to be tremendous and significant in the context of Malaysia. Moreover, together with Muslim loyalty towards Islamic banking, non-Muslims are also showing positive acceptance towards Islamic banking in Malaysia. Thus, this paper aims to examine the driv...

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Bibliographic Details
Main Authors:	Mohd Thas Thaker, Hassanudin, Sakaran, K Chandra, Nanairan, N. Madhavan, Mohd Thas Thaker, Mohamed Asmy, Iqbal Hussain, Hafezali
Format:	Article
Language:	English English
Published:	Emerald Publishing Limited 2020
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/80520/ http://irep.iium.edu.my/80520/7/80520%20Drivers%20of%20loyalty%20among%20non-Muslims.pdf http://irep.iium.edu.my/80520/8/80520%20Drivers%20of%20loyalty%20among%20non-Muslims%20SCOPUS.pdf

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