Drivers of loyalty among non-Muslims towards Islamic banking in Malaysia evidence from SmartPLS
Purpose – The growth of Islamic banking seems to be tremendous and significant in the context of Malaysia. Moreover, together with Muslim loyalty towards Islamic banking, non-Muslims are also showing positive acceptance towards Islamic banking in Malaysia. Thus, this paper aims to examine the driv...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing Limited
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80520/ http://irep.iium.edu.my/80520/7/80520%20Drivers%20of%20loyalty%20among%20non-Muslims.pdf http://irep.iium.edu.my/80520/8/80520%20Drivers%20of%20loyalty%20among%20non-Muslims%20SCOPUS.pdf |