Service climate and service behavior to customer satisfaction: a multilevel study of muslim-friendly hotel

Literature has emphasized on the importance of internal integration and external environment towards the quality of services. As Muslim-friendly hotels (MFH) are being a service organization, this research aims to integrate the organization, employee and customers who involved in the service encount...

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Bibliographic Details
Main Authors: Mat Yusof, Noor Amalina, Wan Jusoh, Wan Jamaliah, Hashim, Khairusy Syakirin Has-Yun
Format: Article
Language:English
Published: HH Publisher 2020
Subjects:
Online Access:http://irep.iium.edu.my/80455/
http://irep.iium.edu.my/80455/1/80455_Service%20climate%20and%20service%20behaviour%20to%20customer.pdf