The mediation of customer satisfaction in the relationship between customer perceived value and loyalty in the banking sector of Pakistan using 2-stage structure equation modelling approach

The mediation of customer satisfaction in the relationship between customer perceived value and loyalty in the banking sector of Pakistan using 2-stage structure equation modelling approach

The aim of the paper is to investigate the role of customer satisfaction as a mediator among perceived value and loyalty in four leading banks of Punjab, Pakistan. The study in nature is descriptive quantitative. The collected data went through exhaustive process of analyses, where reliability test...

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Bibliographic Details
Main Authors: Khan, Muhammad Imran, Jan, Muhammad Tahir, Aman, Qaiser, Faqir., Muhammad Shahid, Ali, Rafaqet
Format: Article
Language:English
English
Published: Asesoria & Tutorias Investigacion Cientifica Educacion 2019
Subjects:
HG Finance
HG4001 Financial management. Business finance. Corporation finance.
Online Access:http://irep.iium.edu.my/80176/
http://irep.iium.edu.my/80176/1/80176_The%20mediation%20of%20customer%20satisfaction%20in%20the%20relationship_article.pdf
http://irep.iium.edu.my/80176/2/80176_The%20mediation%20of%20customer%20satisfaction%20in%20the%20relationship_wos.pdf

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