The mediation of customer satisfaction in the relationship between customer perceived value and loyalty in the banking sector of Pakistan using 2-stage structure equation modelling approach
The aim of the paper is to investigate the role of customer satisfaction as a mediator among perceived value and loyalty in four leading banks of Punjab, Pakistan. The study in nature is descriptive quantitative. The collected data went through exhaustive process of analyses, where reliability test...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Asesoria & Tutorias Investigacion Cientifica Educacion
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80176/ http://irep.iium.edu.my/80176/1/80176_The%20mediation%20of%20customer%20satisfaction%20in%20the%20relationship_article.pdf http://irep.iium.edu.my/80176/2/80176_The%20mediation%20of%20customer%20satisfaction%20in%20the%20relationship_wos.pdf |