Building students’ loyalty through superior university entities

QR Code

Building students’ loyalty through superior university entities

This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how the experience impacted students’ loyalty which eventually drove them to return to the same university for fur...

Full description

Bibliographic Details
Main Authors:	Mahayuddin, Nafiza, Saad, Mazni, Wan Mohamad, Wan Nurul Fatimah, Ahmad, Aznita, Ong, Mohd Hanafi Azman
Format:	Article
Language:	English English
Published:	Malaysian Consumer and Family Economics Association 2019
Subjects:	H Social Sciences (General) HD4801 Labor. Work. Working class HF5001 Business. Business Administration HF5717 Business communication
Online Access:	http://irep.iium.edu.my/80071/ http://irep.iium.edu.my/80071/1/80071_Building%20Students%E2%80%99%20Loyalty%20through%20Superior_article.pdf http://irep.iium.edu.my/80071/2/80071_Building%20Students%E2%80%99%20Loyalty%20through%20Superior_scopus.pdf

Similar Items

Cases studies in consumer behavior
by: Abdullah, Kalthom
Published: (2011)

Building students’ loyalty through superior university entities
by: Mahayuddin, Nafiza, et al.
Published: (2018)

Adoption of instant messenger: an empirical investigation
by: Tarofder, Arun Kumar, et al.
Published: (2019)

Building students' loyalty through superior university entities
by: Mahyuddin, Nafiza, et al.
Published: (2019)

Halal preneurs = Keusahawanan Halal
by: Abdullah, Moha Asri
Published: (2018)

The importance of loyalty card days: A study on Malaysian customers
by: Jan, Muhammad Tahir, et al.
Published: (2017)

Online services of commercial banks towards customer loyalty in Bangladesh
by: Uddin, Bashir, et al.
Published: (2018)

Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty
by: Uddin, Md. Bashir, et al.
Published: (2017)

Service quality transformation and its impact on customer satisfaction and loyalty in Malaysian retail banking sector
by: Annamalah, Sanmugam, et al.
Published: (2011)

Training program effectiveness of service initiators: measuring perception of female employees of bank using logistic approach
by: Azam, S. M. Ferdous, et al.
Published: (2014)

Developing UM-HI theoretical framework
by: Mohammed, Mustafa Omar
Published: (2018)

Communicating shari’ah-compliant brands of tourism in Malaysia
by: Ahmed, Faruk, et al.
Published: (2018)

Corporate board and sustainability reporting in Malaysia
by: Mohd Ghazali, Nazli Anum, et al.
Published: (2019)

Web-based marketing communication to develop brand image and brand equity of higher educational institutions: a structural equation modelling approach
by: Momen, Md. Abdul, et al.
Published: (2019)

Use of social networks sites (SNS), career success and information power
by: Wok, Saodah, et al.
Published: (2013)

Building consumers’ confidence in adopting e-commerce: a Malaysian case
by: Ahmed, Mohiuddin, et al.
Published: (2007)

Effectiveness of talent management strategies in developing employee potential and reducing turnover intention
by: Pa'wan, Fatimah, et al.
Published: (2012)

Editorial. Special issue: management applications of AHP in South East Asia
by: Islam, Rafikul, et al.
Published: (2013)

Investigating the antecedents of service quality in low cost carriers and budget airlines
by: Wan Jusoh, Wan Jamaliah, et al.
Published: (2015)

Internal audit and risk management practices in Malaysian higher education institutions
by: Wan Mustapha, Wan Musnida, et al.
Published: (2015)

The impact of customer satisfaction on purchase intention in Malaysian takaful industry
by: Abu Hassan, Lailatul Faizah, et al.
Published: (2015)

Developing a hierarchical model to enhance business excellence in hotel industry of Bangladesh
by: Rahman, Mahbubar, et al.
Published: (2019)

Attitudinal factors affecting the adoption of internet banking services among small and medium enterprises in Yemen
by: Al-Fahim, Nabil Hussein, et al.
Published: (2015)

Developing a hierarchical model based on quality dimensions to enhance business excellence in hotel industry of Bangladesh
by: Islam, Rafikul, et al.
Published: (2017)

Gloria Jean's coffee in Malaysia
by: Abdul-Talib, Asmat-Nizam, et al.
Published: (2011)

Will Islamic marketing survive in today’s world?
by: Jan, Muhammad Tahir, et al.
Published: (2018)

Boycott and racism: a loaf of bread is just a loaf of bread
by: Abdul-Latif, Samshul-Amry, et al.
Published: (2015)

A Study On Superior-Subordinate Attribution Dereferences
by: Tan, Chun Sheng
Published: (1996)

'New kid on the block!!' Limited liability partnerships: the imminent business entity in Malaysia
by: Abd Ghadas, Zuhairah Ariff
Published: (2009)

A comparative study of knowledge sharing pattern among the undergraduate and postgraduate students of private universities in Bangladesh
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Development of scale for measuring the construct of organizational citizenship behavior from the Islamic perspective
by: Mohd. Israil, Khaliq Ahmad, et al.
Published: (2014)

Investigating the dimensionality of Organisational Citizenship Behaviour from Islamic Perspective (OCBIP): empirical analysis of business organisations in South East Asia
by: Naail Mohd., Kamil, et al.
Published: (2014)

An extension of Aaker’s brand personality model from an Islamic perspective: a conceptual study
by: Ahmed, Muhammad, et al.
Published: (2014)

The impact of big five personality traits on salespeople’s performance: exploring the moderating role of culture
by: Yakasai, Abubakar Mukhtar, et al.
Published: (2015)

Halal SMEs: young entrepreneur’s involvement
by: Abdul Rahman , Rozailin
Published: (2015)

On investigating the difference between outcomes obtained from nominal group technique and survey method
by: Islam, Rafikul
Published: (2015)

Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
by: Islam, Rafikul, et al.
Published: (2015)

A conceptual model for measuring service quality in education
by: Abdullah, Kalthom
Published: (2013)

Moderating effect of income on the service environment and customers’ behavioral intention
by: Haque, A. K. M. Ahasanul, et al.
Published: (2015)

Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling
by: Jan, Muhammad Tahir, et al.
Published: (2014)