Building students’ loyalty through superior university entities
This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how the experience impacted students’ loyalty which eventually drove them to return to the same university for fur...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Malaysian Consumer and Family Economics Association
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80071/ http://irep.iium.edu.my/80071/1/80071_Building%20Students%E2%80%99%20Loyalty%20through%20Superior_article.pdf http://irep.iium.edu.my/80071/2/80071_Building%20Students%E2%80%99%20Loyalty%20through%20Superior_scopus.pdf |