Building students’ loyalty through superior university entities
This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how the experience impacted students’ loyalty which eventually drove them to return to the same university for fur...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Malaysian Consumer and Family Economics Association
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80071/ http://irep.iium.edu.my/80071/1/80071_Building%20Students%E2%80%99%20Loyalty%20through%20Superior_article.pdf http://irep.iium.edu.my/80071/2/80071_Building%20Students%E2%80%99%20Loyalty%20through%20Superior_scopus.pdf |
| _version_ | 1848788898916859904 |
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| author | Mahayuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman |
| author_facet | Mahayuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman |
| author_sort | Mahayuddin, Nafiza |
| building | IIUM Repository |
| collection | Online Access |
| description | This study expands a previous qualitative investigation of students’ experience of
existing entities in higher education institutions (HEIs) of Malaysia. We specifically
investigated how the experience impacted students’ loyalty which eventually drove
them to return to the same university for further studies. The Structural Equation
Model with Partial Least Square (PLS-SEM) was done on a selected group of 200
undergraduates from these institutions. The findings illustrated the top three reasons
that positively and significantly influenced their academic progression at the same
university as Campus Infrastructure, Support System, and Teaching Quality. The
study, therefore, concludes that if the average level of these three entities were
good, then the level of Student Loyalty would also excel accordingly. The study
highlights the need for HEIs to enhance their reputation by continuously improving
and upgrading these identified entities to attract the university’s main stakeholders to
come back for more quality learning experience. |
| first_indexed | 2025-11-14T17:48:09Z |
| format | Article |
| id | iium-80071 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:48:09Z |
| publishDate | 2019 |
| publisher | Malaysian Consumer and Family Economics Association |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-800712020-08-12T02:10:45Z http://irep.iium.edu.my/80071/ Building students’ loyalty through superior university entities Mahayuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman H Social Sciences (General) HD4801 Labor. Work. Working class HF5001 Business. Business Administration HF5717 Business communication This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how the experience impacted students’ loyalty which eventually drove them to return to the same university for further studies. The Structural Equation Model with Partial Least Square (PLS-SEM) was done on a selected group of 200 undergraduates from these institutions. The findings illustrated the top three reasons that positively and significantly influenced their academic progression at the same university as Campus Infrastructure, Support System, and Teaching Quality. The study, therefore, concludes that if the average level of these three entities were good, then the level of Student Loyalty would also excel accordingly. The study highlights the need for HEIs to enhance their reputation by continuously improving and upgrading these identified entities to attract the university’s main stakeholders to come back for more quality learning experience. Malaysian Consumer and Family Economics Association 2019 Article PeerReviewed application/pdf en http://irep.iium.edu.my/80071/1/80071_Building%20Students%E2%80%99%20Loyalty%20through%20Superior_article.pdf application/pdf en http://irep.iium.edu.my/80071/2/80071_Building%20Students%E2%80%99%20Loyalty%20through%20Superior_scopus.pdf Mahayuddin, Nafiza and Saad, Mazni and Wan Mohamad, Wan Nurul Fatimah and Ahmad, Aznita and Ong, Mohd Hanafi Azman (2019) Building students’ loyalty through superior university entities. Malaysian journal of consumer and family economics, 22 (51). pp. 161-174. ISSN 1511-2802 http://www.majcafe.com/wp-content/uploads/2019/10/2019-Vol-22-S1-Article-10.pdf |
| spellingShingle | H Social Sciences (General) HD4801 Labor. Work. Working class HF5001 Business. Business Administration HF5717 Business communication Mahayuddin, Nafiza Saad, Mazni Wan Mohamad, Wan Nurul Fatimah Ahmad, Aznita Ong, Mohd Hanafi Azman Building students’ loyalty through superior university entities |
| title | Building students’ loyalty through superior university entities |
| title_full | Building students’ loyalty through superior university entities |
| title_fullStr | Building students’ loyalty through superior university entities |
| title_full_unstemmed | Building students’ loyalty through superior university entities |
| title_short | Building students’ loyalty through superior university entities |
| title_sort | building students’ loyalty through superior university entities |
| topic | H Social Sciences (General) HD4801 Labor. Work. Working class HF5001 Business. Business Administration HF5717 Business communication |
| url | http://irep.iium.edu.my/80071/ http://irep.iium.edu.my/80071/ http://irep.iium.edu.my/80071/1/80071_Building%20Students%E2%80%99%20Loyalty%20through%20Superior_article.pdf http://irep.iium.edu.my/80071/2/80071_Building%20Students%E2%80%99%20Loyalty%20through%20Superior_scopus.pdf |