Effects of socioeconomic characteristics on online purchase intention among Malaysians

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Effects of socioeconomic characteristics on online purchase intention among Malaysians

Online shopping has gained high popularity across all groups of society in Malaysia since its commencement and continued to grow every day. Malaysia being the central hub of South-East Asia has been considered as a favourite place for shopaholic people for physical shopping and the same trend is se...

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Bibliographic Details
Main Authors:	Imtiaz Ali, Najma, Samsuri, Suhaila, Abu Seman, Muhamad Sadry, Brohi, Imtiaz Ali, Shah, Asadullah
Format:	Article
Language:	English English
Published:	American Scientific Publishers 2019
Subjects:	HD72 Economic growth, development, planning HF5410 Marketing. Distribution of products T Technology (General)
Online Access:	http://irep.iium.edu.my/79851/ http://irep.iium.edu.my/79851/1/79851_Effects%20of%20socioeconomic%20characteristics%20on%20online_article.pdf http://irep.iium.edu.my/79851/2/79851_Effects%20of%20socioeconomic%20characteristics%20on%20online_scopus.pdf

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