Effects of socioeconomic characteristics on online purchase intention among Malaysians
Online shopping has gained high popularity across all groups of society in Malaysia since its commencement and continued to grow every day. Malaysia being the central hub of South-East Asia has been considered as a favourite place for shopaholic people for physical shopping and the same trend is se...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
American Scientific Publishers
2019
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/79851/ http://irep.iium.edu.my/79851/1/79851_Effects%20of%20socioeconomic%20characteristics%20on%20online_article.pdf http://irep.iium.edu.my/79851/2/79851_Effects%20of%20socioeconomic%20characteristics%20on%20online_scopus.pdf |