Malaysian female users’ purchase intentions of celebrity-endorsed products on Instagram: A parasocial interaction perspective

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Malaysian female users’ purchase intentions of celebrity-endorsed products on Instagram: A parasocial interaction perspective

A media user’s imagined relationship with mediated characters and personalities can influence him/her in a variety of ways. Through celebrity-fan engagement on social media, fans can be influenced by their favourite celebrities in various ways, including wanting to practice a healthier lifestyle, co...

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Bibliographic Details
Main Authors:	Tengku Mohd Azzman, Tengku Siti Aisha, A. Manaf, Aini Maznina
Format:	Article
Language:	English English
Published:	Taylor's University Malaysia 2020
Subjects:	H Social Sciences (General) H61.8 Communication of information P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/79513/ http://irep.iium.edu.my/79513/7/79513%20Malaysian%20female%20users%E2%80%99%20purchase.pdf http://irep.iium.edu.my/79513/8/79513%20Malaysian%20female%20users%E2%80%99%20purchase%20SCOPUS.pdf

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