Malaysian female users’ purchase intentions of celebrity-endorsed products on Instagram: A parasocial interaction perspective
A media user’s imagined relationship with mediated characters and personalities can influence him/her in a variety of ways. Through celebrity-fan engagement on social media, fans can be influenced by their favourite celebrities in various ways, including wanting to practice a healthier lifestyle, co...
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| Format: | Article |
| Language: | English English |
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Taylor's University Malaysia
2020
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| Online Access: | http://irep.iium.edu.my/79513/ http://irep.iium.edu.my/79513/7/79513%20Malaysian%20female%20users%E2%80%99%20purchase.pdf http://irep.iium.edu.my/79513/8/79513%20Malaysian%20female%20users%E2%80%99%20purchase%20SCOPUS.pdf |