Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia

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Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia

As the number of Muslim tourists drastically increased, the concept of Shariah Compliant Hotel (SCH) has become a vital concern particularly in Islamic tourism. Shariah compliance is one of the primary aspects that influence Muslim consumers’ choice of accommodation while travelling. For such reason...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Chowdhury, Naila Anwar, Yasmin, Farzana, Tarofder, Arun Kumar
Format:	Article
Language:	English
Published:	University of Sri Jayewardenepura, Sri Lanka. 2019
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/77923/ http://irep.iium.edu.my/77923/1/Paper%20%28VJM%29%20Sri%20Lanka.pdf

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