Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?
Purpose – This paper aims to ascertain whether halal certification mark, halal brand quality and halal awareness influence Nigerian consumers when making buying decisions. Design/methodology/approach – The researchers reflect on the newly collected data to shed light on the above issues from the...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing
2020
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76864/ http://irep.iium.edu.my/76864/12/76864%20Halal%20certification%20mark%2C%20brand.pdf http://irep.iium.edu.my/76864/13/76864%20Halal%20certification%20mark%2C%20brand%20SCOPUS.pdf |