A conceptual paper on the role of local champion in rural tourism destination in Malaysia
The prosperous of rural tourism development is rely not only on the local community participation but, it is depending on the effectives of leader to navigate the group and the followers to achieve certain objectives. However, there is a little empirical study has been done on this area by the schol...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
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Blue Eyes Intelligence Engineering & Sciences Publication
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/72365/ http://irep.iium.edu.my/72365/2/IJRTE%20SAA.pdf http://irep.iium.edu.my/72365/8/72365_A%20conceptual%20paper%20on%20the%20role%20of%20local%20champion_scopus.pdf |
| _version_ | 1848787600862609408 |
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| author | Abas, Siti Aisah Abd Halim, Norhazliza |
| author_facet | Abas, Siti Aisah Abd Halim, Norhazliza |
| author_sort | Abas, Siti Aisah |
| building | IIUM Repository |
| collection | Online Access |
| description | The prosperous of rural tourism development is rely not only on the local community participation but, it is depending on the effectives of leader to navigate the group and the followers to achieve certain objectives. However, there is a little empirical study has been done on this area by the scholars. Thus, this conceptual research undertaking on exploring the roles and characteristics of local champion in rural tourism destination in Malaysia. A review of literatures and documents from the Malaysia Plan, Rural Tourism Master Plan and handbook on the Community-Based Tourism has been presented as source of data collection. This study analyses literature on the emergence concept and roles of local champion particularly in rural tourism destination. Therefore, there is a vital need to study on the role of leadership and concept of local champion in rural tourism in order to sustain the tourism industry. |
| first_indexed | 2025-11-14T17:27:31Z |
| format | Article |
| id | iium-72365 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T17:27:31Z |
| publishDate | 2019 |
| publisher | Blue Eyes Intelligence Engineering & Sciences Publication |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-723652020-04-01T08:29:52Z http://irep.iium.edu.my/72365/ A conceptual paper on the role of local champion in rural tourism destination in Malaysia Abas, Siti Aisah Abd Halim, Norhazliza HT Communities. Classes. Races HT401 Rural groups. Rural sociology The prosperous of rural tourism development is rely not only on the local community participation but, it is depending on the effectives of leader to navigate the group and the followers to achieve certain objectives. However, there is a little empirical study has been done on this area by the scholars. Thus, this conceptual research undertaking on exploring the roles and characteristics of local champion in rural tourism destination in Malaysia. A review of literatures and documents from the Malaysia Plan, Rural Tourism Master Plan and handbook on the Community-Based Tourism has been presented as source of data collection. This study analyses literature on the emergence concept and roles of local champion particularly in rural tourism destination. Therefore, there is a vital need to study on the role of leadership and concept of local champion in rural tourism in order to sustain the tourism industry. Blue Eyes Intelligence Engineering & Sciences Publication 2019-05 Article PeerReviewed application/pdf en http://irep.iium.edu.my/72365/2/IJRTE%20SAA.pdf application/pdf en http://irep.iium.edu.my/72365/8/72365_A%20conceptual%20paper%20on%20the%20role%20of%20local%20champion_scopus.pdf Abas, Siti Aisah and Abd Halim, Norhazliza (2019) A conceptual paper on the role of local champion in rural tourism destination in Malaysia. International Journal of Recent Technology and Engineering (IJRTE), 8 (1S). pp. 76-84. ISSN 2277-3878 https://www.ijrte.org/wp-content/uploads/papers/v8i1S/A10110581S19.pdf |
| spellingShingle | HT Communities. Classes. Races HT401 Rural groups. Rural sociology Abas, Siti Aisah Abd Halim, Norhazliza A conceptual paper on the role of local champion in rural tourism destination in Malaysia |
| title | A conceptual paper on the role of local champion in rural tourism destination in Malaysia |
| title_full | A conceptual paper on the role of local champion in rural tourism destination in Malaysia |
| title_fullStr | A conceptual paper on the role of local champion in rural tourism destination in Malaysia |
| title_full_unstemmed | A conceptual paper on the role of local champion in rural tourism destination in Malaysia |
| title_short | A conceptual paper on the role of local champion in rural tourism destination in Malaysia |
| title_sort | conceptual paper on the role of local champion in rural tourism destination in malaysia |
| topic | HT Communities. Classes. Races HT401 Rural groups. Rural sociology |
| url | http://irep.iium.edu.my/72365/ http://irep.iium.edu.my/72365/ http://irep.iium.edu.my/72365/2/IJRTE%20SAA.pdf http://irep.iium.edu.my/72365/8/72365_A%20conceptual%20paper%20on%20the%20role%20of%20local%20champion_scopus.pdf |