Gloria Jean's coffee in Malaysia
This case study explores the strategies employed by franchisor Gloria Jean's Coffees (GJC) in reestablishing its market presence in the Malaysian coffee market. GJC recently underwent an exchange of ownership. Under the new leadership, the company decided to appoint a new strategic master...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Limited
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/61139/ http://irep.iium.edu.my/61139/1/AS3623794697052211463409406663_content_1.pdf |
| _version_ | 1848785618877808640 |
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| author | Abdul-Talib, Asmat-Nizam Abdul Latif, Samshul Amry Zakaria, Norhayati |
| author_facet | Abdul-Talib, Asmat-Nizam Abdul Latif, Samshul Amry Zakaria, Norhayati |
| author_sort | Abdul-Talib, Asmat-Nizam |
| building | IIUM Repository |
| collection | Online Access |
| description | This case study explores the strategies employed by franchisor Gloria Jean's
Coffees (GJC) in reestablishing its market presence in the Malaysian coffee market. GJC
recently underwent an exchange of ownership. Under the new leadership, the company
decided to appoint a new strategic master franchisee in Malaysia. |
| first_indexed | 2025-11-14T16:56:01Z |
| format | Article |
| id | iium-61139 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:56:01Z |
| publishDate | 2011 |
| publisher | Emerald Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-611392018-10-05T03:18:39Z http://irep.iium.edu.my/61139/ Gloria Jean's coffee in Malaysia Abdul-Talib, Asmat-Nizam Abdul Latif, Samshul Amry Zakaria, Norhayati HF Commerce HF5001 Business. Business Administration HF5387 Business ethics HF5410 Marketing. Distribution of products HF5717 Business communication This case study explores the strategies employed by franchisor Gloria Jean's Coffees (GJC) in reestablishing its market presence in the Malaysian coffee market. GJC recently underwent an exchange of ownership. Under the new leadership, the company decided to appoint a new strategic master franchisee in Malaysia. Emerald Publishing Limited 2011 Article PeerReviewed application/pdf en http://irep.iium.edu.my/61139/1/AS3623794697052211463409406663_content_1.pdf Abdul-Talib, Asmat-Nizam and Abdul Latif, Samshul Amry and Zakaria, Norhayati (2011) Gloria Jean's coffee in Malaysia. Emerging Markets Case Studies, 1 (1). pp. 1-7. ISSN 2045-0621 https://www.emeraldinsight.com/doi/abs/10.1108/20450621111128574 10.1108/20450621111128574 |
| spellingShingle | HF Commerce HF5001 Business. Business Administration HF5387 Business ethics HF5410 Marketing. Distribution of products HF5717 Business communication Abdul-Talib, Asmat-Nizam Abdul Latif, Samshul Amry Zakaria, Norhayati Gloria Jean's coffee in Malaysia |
| title | Gloria Jean's coffee in Malaysia |
| title_full | Gloria Jean's coffee in Malaysia |
| title_fullStr | Gloria Jean's coffee in Malaysia |
| title_full_unstemmed | Gloria Jean's coffee in Malaysia |
| title_short | Gloria Jean's coffee in Malaysia |
| title_sort | gloria jean's coffee in malaysia |
| topic | HF Commerce HF5001 Business. Business Administration HF5387 Business ethics HF5410 Marketing. Distribution of products HF5717 Business communication |
| url | http://irep.iium.edu.my/61139/ http://irep.iium.edu.my/61139/ http://irep.iium.edu.my/61139/ http://irep.iium.edu.my/61139/1/AS3623794697052211463409406663_content_1.pdf |